About Us

Shop Front Small

Whangamata Surf Shop is a family owned and operated business in the heart of the Kiwi Holiday favourite Whangamata. The William's family took over the business in 2002, however the Surf Shop itself has over 40 years of history and is the oldest surf shop in the area!


Whangamata is well known for its world class bar, excellent beach and panoramic views. Whangamata Surf Shop provides all your surfing needs including sales of gear, boards, gear hire and our awesome LearnToSurf options.

Whangamata has plenty to offer when you are out of the water including plenty of shops, cafe's and other awesome yearly events like BeachHop.


Whangamata Surf Shop caters for all things surfing - whatever your needs, we have the gear for you! We also stock great clothing from all the surf brands including Hurley, Nike, Rip Curl, Volcom, Rusty, Billabong, Roxy, Quiksilver, O'Neill, plus many, many more!


We sell surfboards of all shapes and sizes to cater for all levels of surfing, from beginners through to advanced and of course have all the accessories as well - you name it - we stock it!

We are here to help & welcome the chance to meet new people from all over New Zealand & the world so pop in, give us a call or send us an email!

Shop Hours


9am to 5pm


9am to 5pm


9am to 5pm


9am to 5pm


9am to 5pm


9am to 5pm


9am to 5pm


William's Family

The Williams family have surfing in their blood. Dean & Janine have been around surfing since before they can remember and took over the Whangamata Surf Shop in 2002. Their Son & Daughter, Braedon & Ella have taken up the obsession, working in the family run surf shop since they were kids. Ella is building an awesome career currently surfing at some of the top world tours. You can find out more about Ella's progress on her Facebook page or read more below!



Ella Williams


Ella Williams has been surfing all her life & has always had big dreams. In November late 2013 Ella picked up the coveted tittle of ASP 2013 World Woman's Junior Surf Champion. Since then Ella has been busy at competitions all over the world, including...

You can keep up with Ella on her Facebook page or catch her latest photos on her Instagram feed.